The cult beauty store Ulta is opening another store in Dubai
Earlier this year, leading retail operator Alshaya Group announced that Ulta Beauty was coming to Dubai and its first physical store was going to be in the Mall of the Emirates. This was the first time that Ulta Beauty arrived to the Middle East and the store opened in January. They also announced that they will be offering nail services which is a completely new option for the brand as they don’t currently offer these services in the USA. Ulta Beauty also opened in Kuwait last November.
Now we believe that Ulta is coming to Dubai Hills Mall, due to boards being put up on the ground floor and stating “coming soon”. No dates have been confirmed however it is expect that the store will open towards the end of the year.
What is Ulta Beauty?
Ulta Beauty is an American cosmetics chain that stocks multiple cosmetic brands. They are known for having incredible names such as Pat McGrath, it Cosmetics, Tarte, e.l.f. and so much more currently on offer here in the UAE. However we (just like you) are wondering what other brands Ulta Beauty might be arriving with that we don’t have yet in the Middle East – such as Colourpop, Polite Society, Peach & Lily, Dibs and more.
There are lots of brands arriving to the UAE recently such as the very hyped Primark which has been a staple in the wardrobes of expats for years.
Also read: Top UAE homegrown brands to shop in 2026
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