Sponsored: And it’s more than just makeup
SHEIN is turning the spotlight on beauty with its new Beauty Glow Up campaign, rolling out across the UAE and Saudi Arabia. Designed to go beyond trends, the campaign is all about confidence, self-expression and feeling good all year round, not just for one season.
And to bring it to life, SHEIN is hosting a six-day live beauty activation in Dubai that beauty lovers won’t want to miss.
What is the SHEIN Beauty Glow Up campaign?
The SHEIN Beauty Glow Up campaign blends the celebratory feel of New Year blessings with the radiant spirit of Eid. The idea? To be present for women through every chapter of the year, from everyday moments to festive occasions. Rather than focusing on what’s “in” right now, Glow Up is about long-lasting confidence, joy and personal expression, with beauty playing a meaningful role in that journey.
Image: Supplied
Which beauty brands are taking part?
- Maybelline
- SHEGLAM
- Flormar
- Essence
- Revolution
- Inglot
- Catrice
- Wet n Wild
A live beauty activation at City Centre Mirdif
SHEIN is hosting an exclusive offline activation at City Centre Mirdif from 29 January to 3 February, 2026. The experience kicks off with a special opening session, where representatives from partner brands will share insights into their collaborations with SHEIN and their predictions for beauty trends in the year ahead.
Image: Supplied
What visitors can expect
- Trying products on-site
- Personalised recommendations from professional beauty advisers
- Curated beauty activities and immersive experiences
- Free samples from all eight featured brands
It’s a hands-on way to discover new favourites, explore different shades and get expert advice in person.
Exclusive New Year and Ramadan beauty offers
SHEIN will also be running exclusive beauty offers during the New Year and Ramadan sale periods. The aim is simple: quality beauty at better prices, whether you’re shopping for festive gifting or refreshing your own makeup bag.
Where: City Centre Mirdif, Dubai
When: 29 January to 3 February 2026
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