A salute to our homegrown community
Dubai is a city known for its opportunity and entrepreneurship, which allows its homegrown and small business scene to thrive. A whole wave of brands are redeining everything from fashion and beauty to homeware and lifestyle, rooted in creativity and shaped by the city’s multicultural energy.
Championing local talent has never looked better – and these are the names putting Dubai firmly on the map, and the homegrown heroes worth discovering, supporting and adding to your radar now.
Here are 50 amazing homegrown brands in Dubai to support.
Fashion & accessories
The Giving Movement
One of Dubai’s biggest homegrown success stories in this space is The Giving Movement. A streetwear label launched in April 2020, The Giving Movement isn’t only in the business of creating eco-friendly athleisurewear, but it’s also in the business of giving back, with Dhs15 donated to charity for every item sold. Collections are made for ladies, gents and now even children, with every colour t-shirt, hoodie, sweatshirt, jogger, jacket and more available. Fabrics are 100% sustainable, and everything is sourced locally in the UAE, with affordable pieces priced from Dhs199.
LC
Dubai-born LC was founded by resident Lyndsay Doran who found a gap in the market for high-quality athleisure wear that fits all shapes and sizes. Putting fashion to fitness, classic sets of gym shorts and leggings can be paired with sports bras in neutral and signature colours, but they also introduce seasonal collections, and have also create menswear and childrenswear. Pieces start from Dhs245.
BLSSD
Founded by Lama Riachi, BLSSD is a Dubai-born label rooted in purpose, shaped by the designer’s personal journey of resilience and reinvention. Defined by its ethos of “understated disruption,” the brand fuses refined minimalism with unexpected details—think industrial prints, tactile fabrics and quietly striking contrasts. Each piece balances luxury with a utilitarian edge, where structured silhouettes and monochromatic palettes create a sense of modern uniformity.
Dima Ayad
Dubai-based Lebanese designer Dima Ayad launched her elegant fashion brand in 2010 and has since taken the inclusive fashion scene by storm in the Middle East and beyond. The multi-functional wardrobe pieces are designed to make you feel your best with minimal effort, comfortable silhouettes, and metallic elements.
Miami Pitstop
Founder Charlotte Lenton turned her eye for style into a fun loungewear brand, Miami Pitstop. It’s made a name for itself in Dubai’s ‘it-girl’ circles thanks to its cosy, colourful two-piece sets perfect for relaxing, travelling or dressed-down catch-ups. Expect pieces from Dhs119.
Suncillo
Founded by Ludmilla Laradi, Suncillo is a Dubai-based Ibizan-inspired swimwear and resortwear brand created to give women the feeling of being comfortable and confident even when they’re not fully dressed. Combining the finest fabrics with vibrant colours, and unusual cuts, the pieces maintain comfort while being sensuous.
Bouguessa
Bouguessa embodies modern elegance with its minimalist yet luxurious designs. Founded by Dubai-based designer Faiza Bouguessa, the brand seamlessly merges traditional Middle Eastern influences with contemporary aesthetics. From impeccably tailored abayas to ready-to-wear collections, Bouguessa takes an eco-friendly approach to create timeless pieces that capture the essence of understated chic.
Sand Dollar
Sand Dollar is the brainchild of businesswoman Lucy Gibson, beloved for its impressive curation of resortwear brands, collections for women, men and children, and last-minute-outfit-saving three-hour delivery. Shoppers can peruse a collection of 100 luxe brands all known and loved for their breezy style. From beautiful beachwear to flattering swimwear, the brands available include cult swimwear brands Hunza G and Melissa Odabash, as well as creators of the perfect holiday pieces, Never Fully Dressed and Love Shack Fancy.
Odeem
Emirati brand Odeem is all about leather craftsmanship, bringing leather bags in iconic, timeless designs, meant to be keepsakes for life. Founded by Fatma Al Otaiba in 2019, the brand is deeply passionate about putting only the best product on your arm. If you’re looking for quality leather craft, then Odeem is the one for you.
Beach City
Beach City is a Dubai-born clothing brand that captures the laid-back spirit of coastal living through clean, contemporary design. Known for its relaxed silhouettes and premium fabrics, the label delivers everyday essentials with a polished edge. Think effortless separates, muted tones and versatile pieces that transition seamlessly from brunch to bar.
Nuami Collective
Huda Al Nuaimi is the brains behind this luxury print and product design label. With several gorgeous fabrics to choose from, anyone can purchase these designs and utilise them for their own personalised creation. Whether you want a dress, shirt or scarf made, your item will be totally unique. Shoppers can also purchase their coral tote bag, an item which will elevate any outfit.
Suited and Booted
This British-owned, bespoke tailors began solely in suiting for men, but now with locations in Dubai and Abu Dhabi, they offer suits for ladies and gents whether it’s for workwear, weddings, or special occasions. But the Suited & Booted empire has also expanded into more casual fits, and the brand also sells more relaxed shirts, chinos and even swimwear at their Al Quoz store and studio.
Chic Le Frique
Founded by entrepreneur Sara Rahbari, Chic Le Frique is known and loved for its trendy linen two-piece sets that ooze summer style, with pieces inspired by Dubai’s cosmopolitan look and feel. From humble roots in the region, Chic Le Frique is now an internationally embraced name, although customers here in Dubai still benefit from same-day delivery.
Shoeq
From Al Quoz to the UAE comes Shoeq, a gorgeous independent shoe brand inspired by the Spanish Avarca, created over a century ago using leather and recycled tyres to keep farmers’ feet dry and protected. There are a whole host of designs and styles to choose from, and they are designed to be oh-so-comfortable and long lasting.
Seawashed
For the free-spirited beach lover, Sea Washed’s collection of timeless designed-in-Dubai bags and accessories are inspired by sunlit shores, salty breezes, and treasures found along the tide. Their signature straw bags are the perfect bag to throw everything into for a day at the beach, and are all handwoven with natural straw and embroidered with oceanic-inspired motifs. Crafted by talented women artisans in Bali, each bag supports traditional weaving communities.
Toktam
In a world full of trends, how does one stand out? You take the trend and make it your own, and Toktam will help you do just that. Wrist stacks have been made insanely popular by brands like Cartier and Tiffany – everyone seems to have a Juste Un Clou or Tiffany T bangle. Homegrown brand Toktam’s bangles are perfect for stacking, but making it your own. Fine jewellery designer Toktam Shekarriz blends her Persian heritage with Arabic influences in these stunning pieces.
By Karen Wazen
Karen Wazen Eyewear has become one of the region’s most recognisable accessories brands, known for its trend-led yet wearable designs. Founded by influencer and entrepreneur Karen Wazen, the label offers a wide range of sunglasses that blend bold silhouettes with everyday versatility. From oversized frames to sleek classics, each piece is designed to elevate any look. With its accessible price point and global appeal, the brand continues to make stylish eyewear effortless and attainable.
Neon Star
Designed and tailored in Dubai, size-inclusive Neon Star has made a name for itself by creating flattering, floaty dresses in a range of vibrant colours and prints. Since the brand was founded by Dubai-based Holly Hart in 2016, they’ve opened a trio of stores and are a regular feature at markets and pop-ups across the city, as well as selling pieces on their online store. While the brand began just in dresses, you can also shop playsuits, separates, accessories and kidswear at Neon Star.
Home and interiors
Cole and Cinder
This stunning Dubai-based ceramics brand began as a passion project, much like many other great brands. Founded by Nicole Farrelly, it offers a unique selection of vases, bowls, mugs, candleholders, and more. Delicately handcrafted in Dubai, the products are inspired by the hypnotic shapes of nature’s forms, mirroring the beauty of the world in all its imperfections. You can now shop the pieces online as well as at the studio, Oka Ceramics in Al Quoz.
House of Flair
UAE-based House of Flair is a vibrant tableware brand bringing a playful touch to everyday dining. From salad bowls and statement centrepieces to cutlery and table linens, each piece is designed to be both chic and accessible. With its signature summery palette and eye-catching designs, the brand transforms ordinary tables into joyful settings, offering an easy way to elevate hosting or add a splash of colour to daily life.
The Botanist
When Ruby Giroux moved to Dubai, she struggled to find genuinely eco-friendly everyday essentials, so she created her own. Her homegrown brand champions sustainability through natural, ethically sourced ingredients and thoughtfully designed cleaning and home products. Packaged in refillable bottles, each item reflects a commitment to reducing waste without compromising on quality. Now stocked across the city in retailers like Spinneys and Waitrose, Giroux’s creations offer a practical, stylish solution for greener living in Dubai.
Home and Soul
This lovely Dubai-based concept store handpicks pieces that are packed with character and add a unique dimension to any space. Blending style, comfort, and functionality, the collection features everything from soft furnishings and home decor to outdoor homeware and lighting.
Home Soda
Add a little luxe to your favourite outdoor spaces with Home Soda’s collection of striped outdoor cushions, pool floats and bean bags. Whether it’s for the balcony or the garden, Home Soda’s premium outdoor soft furnishings were made for bringing a little wow-factor to outdoor spaces, whether it’s lounging in the pool or curling up with a book.
Food and drink
Tabchilli
Tabchilli is a homegrown gem located in Dar Wasl mall, run by Maher, who is greatly passionate about all things spicy and fermented. It offers an array of gorgeous fermented products as well as weekly workshops. In the two-hour workshop, guests will be guided through the fermentation process before getting down to business, making their own kimchi and chilli paste to take home. If you’re an avid spice lover or just have a hankering for fermented foods, then you need to make your way down to this workshop, priced at Dhs400 per person.
Mirzam
From roasting cocoa beans to hand-wrapping bars, this homegrown bean-to-bar chocolate factory is a must-visit for chocolate aficionados. Inspired by the UAE’s history, the name comes from the Arabic for ‘herald’– it’s a star that used to signal the start of the summer winds and, as such, the ripening of the dates.
FIX Dessert Chocolatier
Made in Dubai in 2021, Fix Dessert Chocolatier is the viral chocolate brand that’s created a legion of worldwide fans. Each day, a limited number of their creatively named bars are released, including Can’t Get Knafeh Of It and You Karak Me Up, and sell out every time.
Megumi Matcha
Rie started Megumi Matcha in 2022, selling ceremonial-grade matcha and hosting tea-making workshops in Dubai. From the farm to the packaging, Megumi is completely run by women. Noticing a lack of good-quality matcha in the UAE, Megumi Matcha brings the authentic matcha experience from the farm in Kyoto to your cup. Shop their ceremonial-grade matcha and matcha kits online.
Co Chocolat
Founded by two health-conscious sisters in Dubai, Co Chocolat is the first farm-to-table chocolate factory in the Middle East. After huge success online with its healthy chocolates and drinks, they opened a factory in Warsan Third you can actually visit. There are a trio of tours you can do, which start from an affordable Dhs120, and invite you into the world of chocolate making firsthand. There’s also extensive gifting and even customisation available.
Natrl
Homegrown brand Natrl box water sells a 10 litre bag-in-a-box of New Zealand mineral water, that use 90% less plastic. It comes with a 7.5pH level that is completely in sync with our bodies to aid digestion and hydration. Plus the boxes are 100% recyclable and an eco-friendly choice to staying hydrated while you’re on the road.
Ganache Chocolatier
Chocolate aficionados, get excited…There’s a real-life chocolate factory now open in Dubai’s bustling arts district, Alserkal Avenue. Ganache Chocolatier’s flagship factory, café, and boutique features over 100 flavours to choose from and a unique gift wrapping station that allows you to customise your own boxes. Open to all, chocolate lovers can experience first-hand the craft of artisan chocolate-making and sample the nostalgic flavours like baklava crunch and zaatar praline, as well as delectable bonbons and floral flavoured treats. (Almost) too good to eat.
House of Habanero
The UAE’s first dedicated retailer for all things spicy, a gift from House of Habanero, is perfect for mums who like to turn up the heat when they’re cooking. Flavour enthusiasts can discover some seriously good hot sauces and condiments that are sourced from all over the world at this one-stop shop, featuring everything from BBQ rubs to seriously spicy seasonings. Find them both online and at their newly opened Alserkal store.
Beauty and wellness
Apotheca Beauty
Apotheca Beauty, founded by three Kuwaiti sisters with a passion for beauty, is committed to bringing customers a curated assortment of niche and effective beauty brands, tried-and-tested. From make-up to skincare, hair products to body, Apotheca Beauty launched as an online distribution platform in 2013 and has since opened a store in Nakheel Mall where you can shop brands such as The Nue Co., Tatcha, Anastasia Beverly Hills, and more.
CTZN Cosmetics
Founded by three sisters, CTZN Cosmetics brings an inclusive edge to the UAE’s beauty scene with products designed for all skin tones and types. Inspired by the region’s multicultural identity, the brand delivers a curated range spanning bold lipsticks to versatile eyeshadow palettes. Each product strikes a balance between luxury and accessibility, making high-quality beauty more attainable. With its focus on representation and wearability, CTZN has quickly become a standout name in the region’s growing homegrown beauty landscape.
Below Farm
Born in the wake of the pandemic, this vertical farm grows up to 120 tonnes of mushrooms a year, without taking up as much as a square meter of arable land. With sustainability and self-sufficiency at it’s core, mushrooms can be purchased either as dried mushrooms, or bottled into extract, designed to restore calm, improve energy levels and enhance concentration.
SMPL Skin
A Dubai-born, South African made skincare brand for men, SMPL Skin launched in December 2023 with the simple mission to offer uncomplicated natural solutions in the mens skincare scene. The debut essentials range has been created to meet the skincare needs of men with all skin types, and features cleansers, moisturisers and scrubs, as well as a set of all three to help you create your new skincare routine. It’s affordably priced from Dhs110.
Gifting
Ivy and Silk
Ivy and Silk is a luxury faux flower brand and was founded by Katy, a psychologist who found her passion as she stepped into flowers after a short wedding floristry course. As she moved to Dubai in 2016, she quickly realised that fresh flowers don’t last as well as she’d hoped in the heat and Ivy+Silk was born. There are lots of arrangements to choose from, and you can eve opt for a bespoke arrangement too.
goshá
This is what floral dreams are made of. Create a unique and personalised bouquet for that someone special with Dubai’s urban florist, goshá. The designers will bring your vision to life using your selected style reference as inspiration. Goshá have a limited edition holiday collection starting from Dhs550 per bouquet, there’s different types of packaging to choose from as well as add-ons such as quirky candles and love letters.
The Rume
Homegrown candle brand The Rume was founded in 2022 by British expat, Elise Kerr. Making the perfect gift, each of the candles is made from a 100 per cent toxin-free blend of coconut and beeswax. Choose from six stylish and decorative scents each one embodying its own personality, including Floral Storm, Liquid Disco, Wake-Up Call, and Wild Side. Not sure which candle is for you? Take The Rume’s online personality test to find out which candle matches your aesthetic.
The Happy Tribe
Co-founded by Gillian and Jess, two fabulous female businesswomen in Dubai, The Happy Tribe adds a little wow-factor to everyday items. From the vibrant-hued products to the personalised patches available on every purchase, each item is made-to-order and can be totally bespoke. Their original range of pouches for everything from packing to cosmetics has now expanded to include tote bags, backpacks, pyjamas and more. There’s now even a store in Motor City where you can go and pick out your products and watch them get personalised right infront of you.
Bokakenia
If you’re looking for the perfect gift for colleagues, friends, or little ones, look no further…Bokakenia is a fun card game made up of 30 intriguing and mindful questions to get you thinking and to know each other a little better. Questions like, if you could go back and be an eyewitness to any moment in history, which would you choose? Or which of your colleagues would have the lowest chance of survival on a desert island? Each pack is tailored towards colleagues, spouse, partners, or children, and is aimed at unlocking meaningful dialogue between one another. The fun, thought-provoking card game makes a great gift and the perfect way to spend time with loved ones and be present.
LOCH
LOCH is a family-owned, homegrown UAE brand focused on stylish and sustainable hydration. Once you try one of their insulated stainless steel water bottles, you will never go back. The water bottles keep liquids cold for 24-hours, hot for 12-hours, and have an easy-sip straw lid. It’s an easy way to stay hydrated, be more environmentally friendly, and look good while you’re doing it.
Sketch
Sketch is the brainchild of two Dubai-based sisters who created their brand to elevate luxury gifting. Perfect for gifting something that feels totally bespoke, their personalised pyjamas come in cotton and satin, with both long and short styles available. Alongside pyjamas, they do loungewear and accessories.
Embossed
Embossed is a Dubai-based gifting brand elevating everyday essentials through the art of personalisation. Specialising in sleek leather goods, travel accessories and office staples, each piece can be customised with initials for a thoughtful, elevated finish. From card holders to cosmetic cases, the collection blends practicality with a refined aesthetic, making it ideal for both personal use and gifting. With its focus on quality materials and clean design, Embossed offers a polished take on modern, meaningful accessories.
Little Majlis
Little Majlis is a Dubai-born gifting brand celebrating the UAE’s culture through thoughtfully designed, locally made pieces. Working with Emirati artists and artisans, the brand creates a curated range of stationery, accessories and homeware that blend contemporary design with heritage-inspired motifs. With its focus on supporting local talent and championing regional identity, Little Majlis offers a modern, design-led take on authentic gifting.
Music and art
Raw music store
RAW Music Store is a go-to for vinyl enthusiasts and curious newcomers alike, offering a carefully curated mix of new and pre-loved records across genres. Beyond its standout selection, the store stocks everything from turntables to essential accessories, making it a one-stop shop for music lovers. Whether you’re building a collection or hunting for the perfect gift, RAW delivers. Explore their ever-evolving catalogue at their Dubai locations in Al Quoz and Oud Metha.
Family
Pure Born
This UAE-born sustainable baby care brand has rapidly expanded across the globe. Hannah Curran, CEO and founder, started her business when she became worried about the environmental toll traditional nappies and baby wipes took on our planet. Pure Born provides products that are safe for babies and the planet. Using organic, compostable, vegan and cruelty-free materials such as bamboo pulp. This brand is now being sold in over 10 countries and is available in major retailers in the UAE.
Never Far Home
Dubai-based Lucy Gow launched Never Far Home as a luxury linen house, hand-designed in Dubai and inspired by Australia. While the roll-up beds are the perfect accessories for days outside or picnics in the desert, they also have a beautiful range of pillowcases and bedding, ideal for making home feel that little bit cosier.
Sierra Studios
Sierra Studios is a Dubai-based childrenswear brand specialising in personalised pieces designed to celebrate life’s little moments. With a focus on quality fabrics and meaningful design, the brand creates keepsake-worthy clothing that’s as special as the children wearing it—perfect for gifting or marking milestones with a personal touch.
Fitness
Krump
Female-founded Krump is behind a gorgeous range of elevated Pilates accessories. Designed by Dubai Pilates professional Freja Rampe with the form and fun of your workout in mind, the range features wearable weights, grip socks, band straps and suede mats, all designed to elevate your next mat or Reformer session.
Wolfi’s Bike Shop
Wolfi’s has paved the way for the cycling community in the Middle East. From humble beginnings in 2002, Wolfi’s has had exponential success in bringing cycling to the Middle East. They are the Middle East‘ Cycling Candy store’ with an extensive range of cycling brands and offering repair services.
Images: Social
